Variable Data Printing
With our state-of-the-art variable data printing (VDP) technology, we can use your customer mailing list or customized client database to create print pieces—letters, invoices and full-color postcards, etc.—that are personalized to each individual recipient. VDP allows us to automatically change the text, graphics and address from one piece to the next at full printing speed, meaning that the process is both fast and cost-effective.
Benefits of VDP Printing:
1. Proper Targeting + Proper Personalization = Better Response
Targeted and personalized print communications can improve response rates and the overall fulfillment of business goals.
2. Set Your Company Apart
VDP allows you to bring added value to your messages, enjoy market differentiation and create longer-term relationships.
3. Tap Into the Number One Reason for Response: Emotion
VDP can transform a boring campaign into a memorable one by using effective personalization and specific imagery to evoke emotional triggers that can lead prospects to responding to a specific call to action.
Call us today for more information and a free consultation on how variable data printing can help you realize improved customer response and retention.